From Driving Experience to Digital Adventure: Audi Showcases Next Generation Audi connect at CES Asia > 2019 > Audi China

From Driving Experience to Digital Adventure: Audi Showcases Next Generation Audi connect at CES Asia

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From Driving Experience to Digital Adventure: Audi Showcases Next Generation Audi connect at CES Asia

- The next generation Audi connect technology is the first-in-class open app ecosystem developed by the Four Rings especially for Chinese consumers
- In-Vehicle VR and the first mobile 5D racing simulator offer an experience for all the senses
- Audi e-tron & AI:ME: sustainable, personalized and intelligent mobility

Shanghai, June 11, 2019 – From driving experience to digital adventure: Audi showcases the next generation Audi connect to the Chinese public at the 2019 Consumer Electronics Show (CES) Asia in Shanghai from June 11 to 13, 2019. Developed mainly in China, the technology is the first open app ecosystem that the Four Rings has built to cater to the needs of Chinese customers.

As the first-in-class, open service platform in a premium car, this Android-based platform allows third-party developers to create tailor-made services and applications for the Audi MMI.

Access to the most popular local apps and services is provided by the Audi app store, and all applications are seamlessly integrated and optimized for in-car usage. Services include a gas station finder, direct, in-car payment at gas stations and smart parking with password-free online payment. Customers can use the system and some services in the car independently from their smartphone.

The new generation of Audi connect will also integrate digital assistant services like the Tmall Genie Auto from Alibaba A.I. Labs to accommodate the diverse needs of Chinese customers. Tmall Genie Auto allows users to remotely monitor and control various smart home appliances from their cars; it can also enable car owners to have access to a wide variety of voice-controlled information and services, including identifying nearby attractions and restaurants.

Audi China President Thomas Owsianski said: “Audi is committed to bringing the latest connect technology to Chinese consumers, who are always quick to adopt new trends. Audi China has taken a leading role in developing this technology, which will be of interest to other markets as well. It underscores the R&D focus on digitalization and connectivity by Audi in China.”

Premium Entertainment for the Senses

At its booth in the Shanghai New International Expo Centre (Hall N4), Audi will showcase pioneering concepts demonstrating how ordinary driving experiences can be transformed into thrilling rides. For the first time at CES Asia 2019, the Chinese public will have the chance to experience holoride in an Audi A8L. This unique in-vehicle VR experience will take place on an exclusive track located in the center of the venue. The immersive technology was initially developed at Audi and will now be commercialized as an open platform by the startup holoride.

The tech startup was founded in 2018 in Munich, Germany by Nils Wollny (CEO), Marcus Kühne (CIO), Daniel Profendiner (CTO), and Audi Electronics Venture GmbH, which holds a minority interest in the startup.

holoride creates an entirely new experience for passengers by connecting VR content with data points from the vehicle in real time. These data points include physical feedback such as acceleration or steering, traffic data, as well as travel route and time. Open to all content creators and car companies, the technology has the power to change future back-seat entertainment: It can help reduce motion sickness, adds a new layer of excitement to games and educational journeys, and creates a stunningly immersive experience.

The second entertainment highlight from the Four Rings is the “Audi Immersive In-Car Entertainment” where the car is transformed into a private space for exceptional entertainment experiences. The technology takes up the action in video games while the vehicle is stationary, and translates it into real movements of the vehicle’s body. The movement of the body is created by the active suspension, which will be optionally available shortly for the luxury sedan Audi A8. Other effects, such as seat vibrations, force feedback of the steering wheel, different light effects, 3D sound, and air flow from the air conditioning system intensify the experience. At CES Asia 2019, Audi will present the first mobile 5D racing simulator, which will give players an idea of how the car of the future will be more than “just” a car.

Future Mobility Concepts

The car-to-x technologies developed by Audi will also be featured in the Audi booth. They open up new possibilities for making driving safer, more relaxed, and more intelligent. Furthermore, the Four Rings will bring the Audi AI:ME concept car to CES Asia 2019, which embodies the carmaker’s vision for tomorrow’s urban mobility, as well as the Audi e-tron, its first fully electric vehicle which will be introduced in China this year. Audi will also present its Go e-tron app to the public for the first time at CES Asia 2019. It simulates real drives with selected Audi EV and PHEV models to immerse users in a personalized virtual e-mobility experience.


Franziska Queling
Corporate Communications