Audi brings its MQ! Innovation Summit to China > 2019 > Audi China

Audi brings its MQ! Innovation Summit to China

  • MQ summit 2019.jpg
MQ summit 2019.jpg

Audi brings its MQ! Innovation Summit to China

• Third MQ! Innovation Summit in Beijing on December 4 and 5
• Audi CEO Bram Schot: “China is the ideal place to discuss innovation topics”
• Gaby-Luise Wüst, President of Audi China: “By this open approach we reinvent Vorsprung durch Technik towards modern expectations”
• Tickets available at

Ingolstadt/Beijing, October 25, 2019 – Audi is inviting pioneers, visionaries and technical experts from around the world to Beijing for the third MQ! Innovation Summit to discuss new approaches to innovation topics and the mobility of the future. Sustainability, electric mobility, artificial intelligence, automated driving: These are some of the main topics that will be addressed in keynote speeches and examined in workshops with all participants.

“China is the ideal place to discuss impulses for the mobility of tomorrow. Here, we are in a phase of transformation in which the digital environment in particular is rapidly changing,” says Bram Schot, Chairman of the Board of Management of AUDI AG. “It is the unconventional thought leaders who shape our future with their ideas. According to the motto #neverstopquestioning, we want to promote this dialog, inspire each other and develop new ideas together.”

The expected keynote speakers include Kai-Fu Lee, an expert in artificial intelligence and author of the book AI Superpowers; Derek Haoyang Li, founder of Squirrel AI Learning; and Peggy Liu, founder and chairperson of JUCCCE (Joint US-China Collaboration on Clean Energy), a non-governmental organization that has been at the heart of the greening of China.

In 13 different workshops, summit participants will dive deeper into the topics of future mobility – particularly those relevant for Asia, such as the specific needs of Chinese customers. Throughout the event, there will be opportunities to share thoughts and inspiring experiences and to network.

On the second day of the MQ!, the best service ideas from participants of the Audi Innovation Lab will be announced. “The Audi Innovation Lab and the setting of this event are examples of our ‘in China, for China' strategy being taken a further step,” explains Gaby-Luise Wüst, President of Audi China and host of the MQ! event in Beijing. “Audi lives an open culture. Here in China we welcome breakthrough ideas from talented Chinese developers into our cars. With this open approach we reinvent ‘Vorsprung durch Technik’ towards modern expectations.” The winning Audi Innovation Lab idea will be implemented into the next generation of Audi connect. This is the capstone of the initiative, which since July has called upon developers to submit innovative ideas for the open source platform.

Audi established the MQ! Innovation Summit three years ago in order to discuss the mobility quotient (MQ) as a measure of the mobility of a person or organization with experts from the fields of business and science. The MQ includes not only spatial mobility in its calculation, but also the factors of time, society and sustainability.

Interested media can apply at for tickets to the MQ!, which takes place on December 4 and 5 at the Phoenix International Media Center in Beijing.


Franziska Queling
Corporate Communications