Where Innovation happens:Experts discuss ideas for future mobility at the MQ! Innovation Summit in Beijing > 2019 > Audi China

Where Innovation happens:Experts discuss ideas for future mobility at the MQ! Innovation Summit in Beijing

  • 1. MQ! Innovation Summit - external news.jpg
1. MQ! Innovation Summit - external news.jpg

Where Innovation happens:Experts discuss ideas for future mobility at the MQ! Innovation Summit in Beijing

• MQ! Innovation Summit for the first time in China
• Gaby-Luise Wüst, President of Audi China: “The future is being made in China”
• Innovative ideas and future mobility solutions elaborated in 13 workspaces

Ingolstadt/Beijing, December 5, 2019 – Under the motto “#neverstopquestioning, Audi has gathered pioneers, visionaries and technical experts from all over the world in Beijing for the third MQ! Innovation Summit. The core question remains: Is there a mobility quotient (MQ) that is similar to your IQ? In what way can MQ be measured? How will sustainable mobility be defined in the future? And how might we decode the Chinese customers’ needs for electric mobility? These are only some of the questions that 600 participants, external keynote speakers and internal experts discussed during the last two days.

“The future is being made in China, which is why we have brought the MQ! to Beijing,” says Gaby-Luise Wüst, President of Audi China. “Audi and China share the same spirit of curiosity. This passion for constant learning generates the energy that drives innovation and transformation.”

External keynote speakers gave significant impulses for an intense discussion during the summit related to different aspects of a sustainable society. Rethinking our relationship to mobility was at the forefront of everyone’s minds:

Dr. Kai-Fu Lee, Chairman & CEO of Sinovation Ventures, explored the different dimensions of artificial intelligence. Concerning the future of mobility, he stated: “The three big changes in the future for cars will be: ride sharing, electrical vehicles, autonomous driving. With autonomous driving we will save up to 9 percent of total human time on earth.”

Peggy Liu, Founder and Chairperson of JUCCCE (Joint US-China Collaboration on Clean Energy), talked about sustainable mobility in Chinese cities. “Over 30 cities in China will be completely electrified in public transport by 2020.”

Caritta Seppä, COO and co-founder of Tespack, a startup that provides mobile energy solutions: “We are cooperating also with the Audi Environmental Foundation. Together we are bringing energy to further regions and together we are empowering rescue workers and people working in further regions in a more sustainable way.”

Another highlight of the MQ! was the finale of the Audi Innovation Lab. Since July the Innovation Lab has invited the best developers to submit their breakthrough ideas for in-car applications and digital services. The best prototype developments were presented during the second day of the MQ! The winning team is a start-up called Changba Caraoke. Their idea takes the in-car entertainment experience a step further with a karaoke platform that incorporates interactive and social media features that let users have fun together in traffic.

The Audi Innovation Lab is another initiative of Audi China to focus on Chinese customer needs and expectations and it demonstrates Audi’s in China, for China strategic approach. Audi will bring its next generation of Audi connect to the Chinese market starting with the new A4 L which launches at the beginning of 2020. This android-based open source platform seamlessly integrates the car into the driver’s digital life and will be available in 11 models in China by the end of 2020.

The material of all keynote speakers, panel discussions and workspaces is available at www.the-mobility-quotient.com.

Audi established the MQ! Innovation Summit three years ago in order to discuss the mobility quotient (MQ) as a measure of the mobility of a person or organization with experts from the fields of business and science. #neverstopquestioning has been the guiding principle ever since the first MQ! Summit in 2017. This year, for the first time, MQ! was hold in China, at the Phoenix International Media Center in Beijing.


Franziska Queling
Corporate Communications
Email: Franziska.Queling@audi.com.cn