Ducati China is a new Business Unit of Audi China and it takes care of Ducati overall business in the PRC. China is becoming a fast growing market for big motorcycles, that are often considered the symbol of prestige and freedom.
Ducati is working to establish a consolidated presence in the Chinese market, building a strong reputation as premium motorcycle.
Thanks to its worldwide renown riding activities and to events tailored-made for the Chinese fans, Ducati wants to promote its authentic values: a superior performance, an unmistakable lifestyle and a unique community of passionate riders.
With the patronage of Audi, Ducati is going to write an important chapter for the big motorcycles' trend in China by growing its dealers' network and by introducing the newest models' range in the market.
For more than sixty years now, Ducati has been manufacturing motorcycles with unique technological features and exceptional design, with a sole aim in mind: to create the most thrilling motorcycles in the world.
The Desmodromic system, the L-twin engine, the distinctive chassis, the state-of-the-art electronics controlling the engine and vehicle: these are the engineering principles that guide Ducati in its quintessential quest for perfect performance.
But Ducati is more than just a long-standing prestige brand: it is a community of thousands of customers all eager to share unique thrills. Ducati passion might starts on the track but it's bondless: events, riding courses, itineraries and tours that get enthusiasts' adrenalin pumping all over the globe.