“Hey Audi, Hello Developers!” Audi Innovation Lab 2019 drives digital premium forward > 2019 > Audi China

“Hey Audi, Hello Developers!” Audi Innovation Lab 2019 drives digital premium forward

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“Hey Audi, Hello Developers!” Audi Innovation Lab 2019 drives digital premium forward

• Audi China invites developer community to join Audi Innovation Lab 2019 in leading the new digital premium mobility of the future
• Gaby-Luise Wüst, President of Audi China: “Opening up to breakthrough ideas of talented Chinese developers, we will exceed Chinese customers’ expectations”
• Open source platform is based on the next generation of Audi connect

Beijing, August 9, 2019 – Audi China opens its infotainment system to the digital developer community today with the kick off of the 7th annual “Audi Innovation Lab”. This year, talented Android developers are invited to submit their innovative applications for the app store within the Audi Multimedia Interface (MMI) to enrich the in-car experience of Audi customers.

The focus of this year’s “Audi Innovation Lab” is based on the next generation of Audi connect, a holistic ecosystem inside the Audi MMI that premiered at CES Asia in June 2019. This Android-based service platform is open to third-party developers and will be available in China starting with the Audi A4L in 2020. It enables the most popular Chinese apps and services to be seamlessly integrated and optimized for in-car usage through Audi’s app store.

“We are opening up to the breakthrough ideas of talented Chinese developers in our cars. With this we will exceed the expectations of our Chinese customers at full speed,” explains Gaby-Luise Wüst, President of Audi China. “The next generation of Audi connect demonstrates our consistently customer-centered approach. It is an impressive example of our in China, for China strategic approach.”

The “Audi Innovation Lab” initiative was launched by Audi China in 2013. It aims to support innovative companies and entrepreneurs in China to develop breakthrough ideas and business models focusing on digital businesses for the automotive industry by connecting them with opportunities for in-depth exchanges with Audi and leading venture capital firms.

This year, the winning ideas will be integrated in Audi’s app store, which will make it convenient for customers to download, install and access apps in Audi cars. It will also enable remote app management and status monitoring via the user’s smartphone. “We look forward to seeing how Chinese developers implement their best ideas to turn our cars into the next mobile device,” says
Boris Meiners, Audi China Senior Director Digital Business and Customer Experience. “This is our path towards the new digital premium.”

Submissions to the “Audi Innovation Lab” will be accepted until September 6, 2019. The entries will be judged by a panel comprising senior Audi China executives and leading venture capital and industry firms in China. The top 20 ideas selected will be put in front of the Audi Innovators Circle – where Audi engages 1,000 Chinese customers to collect feedback on new technologies and services. The final winner will be announced at the third Audi future mobility summit, “MQ!”, which for the first time will be held in China on December 4 and 5 in Beijing.

About Audi
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 18 locations in 13 countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).

In 2018, the Audi Group delivered to customers about 1.812 million automobiles of the Audi brand, 5,750 sports cars of the Lamborghini brand and 53,004 motorcycles of the Ducati brand. In the 2018 fiscal year, AUDI AG achieved total revenue of €59.2 billion and an operating profit before special items of €4.7 billion. At present, approximately 90,000 people work for the company all over the world, more than 60,000 of them in Germany. Audi focuses on sustainable products and technologies for the future of mobility.


Franziska Queling
Corporate Communications
Email: Franziska.Queling@audi.com.cn