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Discover what is new at Audi China. We keep you posted about a broad range of events. Even though you are in a hurry and don’t have the time to read it all, save the information for later.

2024

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15.02.2024 - Massimo Frascella becomes new Head of Design at Audi

Massimo Frascella is the new Head of Audi Design. On June 1, he is scheduled to succeed Marc Lichte, who will take a new role within the group.
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06.02.2024 - When a model reaches its maximum: The New Audi RS 6 Avant GT

The new Audi RS 6 Avant GT1 is the pinnacle of the model series. The special edition is packed with exclusive details for both the exterior and the interior.
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31.01.2024 - Audi Ingolstadt: net carbon neutral production since January 2024

The Audi plant in Ingolstadt began net carbon-neutral production on January 1, 2024. After Brussels (Belgium, 2018) and Győr (Hungary, 2020), it is the third Audi plant to operate with net zero emissions.
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19.01.2024 - Historic victory for Audi at the Dakar Rally

Audi makes history: for the first time, a low-emission prototype with an electric drive, high-voltage battery and energy converter wins the world’s toughest desert rally with the Audi RS Q e-tron.
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15.01.2024 - Johannes Roscheck is appointed President of Audi China

Audi is pleased to announce a change in its central management for the Chinese market: Johannes Roscheck will take over management of AUDI AG’s China operations in the role of President of Audi China from April 1, 2024.
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08.01.2024 - Protecting biodiversity: projects at all Audi locations

In addition to decarbonization, resource efficiency, and water use, Audi’s cross-site environmental program Mission:Zero also focuses on biodiversity as one of its four key areas of activity.
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2023

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21.12.2023 - Dakar Rally 2024: Team Audi Sport ahead of a great challenge

The Audi RS Q e-tron faces its third Dakar Rally. Team Audi Sport has optimized the pioneering rally prototype, that has an electric drivetrain, a high-voltage battery and an energy converter, in meticulous detail for the toughest rally of the year.
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20.12.2023 - Jens van Eikels: “To me, premium charging means easy, quick charging in a pleasant environment”

Jens van Eikels, Head of the Charging Project House at AUDI AG, a central hub for all issues relating to charging, infrastructure, and technology understands what electric car drivers want and expect. In this interview, Eikels gives expert insight into how Audi plans to make the charging process, and its various charging and service offerings, even more simple for users.
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06.12.2023 - Electrikhana 2: final drift video with Ken Block released

‘Electrikhana 2’ was filmed with the Audi S1 Hoonitron in November 2022 – just a few weeks before the snowmobile accident in which Ken Block died at the age of 55. It was a matter close to the heart of the American’s family to complete and release the film in his memory.
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29.11.2023 - Quadruple victory for NSU Type 6/60 PS racing car at the German Grand Prix on the AVUS circuit

​The NSU brand and motorsports are an alliance with tradition, not to mention numerous highlights and, above all, emotions. A quadruple victory by the white supercharged six-cylinder cars in their class at the first German Grand Prix on the AVUS circuit in Berlin in 1926
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29.11.2023 - Audi RS Q e-tron for 2024: Innovative prototype with many new details

Audi improves the RS Q e-tron once again: Ahead of its third outing in the Dakar Rally, the rally prototype with its pioneering electric drivetrain with a high-voltage battery and an energy converter receives innovations in many areas.
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07.11.2023 - Audi begins production of electric motors for the PPE in Győr

A new chapter in drive production at Audi is beginning in the Hungarian city of Győr, as the company commences manufacture of electric motors for the Premium Platform Electric (PPE).
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30.10.2023 - Audi Sport’s ultimate meeting of electrified prototypes: “e-tron on track”

They stand for efficiency and enthusiasm in equal measure: Five high-performance Audi models for racing and action embody the path of electrified drives. The brand was among the pioneers in 2012 when it began electrifying its drivetrains in racing.
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30.10.2023 - Audi Sport’s ultimate meeting of electrified prototypes: “e-tron on track”

They stand for efficiency and enthusiasm in equal measure: Five high-performance Audi models for racing and action embody the path of electrified drives. The brand was among the pioneers in 2012 when it began electrifying its drivetrains in racing.
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27.10.2023 - A sporty evolution: from the NSU Prinz to Bergmeister

Siegfried Spiess, Günther Irmscher, or Wilhelm “Willi” Bergmeister – fans of the traditional brand NSU will be familiar with these names. In the 1960s and 1970s, the Neckarsulm-based company offered small but powerful cars for everyday use as well as for sports.
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27.10.2023 - Audi Group: Solid development in the first nine months

The Audi Group is following up on a strong first half of the year and reports increased delivery figures after nine months: Between January and September, the Progressive brand group delivered around 1,405,000 Audi, Lamborghini, and Bentley vehicles – 16 percent more than in the same period last year.
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26.10.2023 - 55 years of AMAG/Audi x Swiss-Ski – platinum for the successful partnership

AMAG has supported the Swiss-Ski Association as an automotive partner for 55 years. Audi has been a guarantee of safe transportation for the athletes since the introduction of the Audi quattro.
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18.10.2023 - Challenging Morocco Rally for Audi

Team Audi Sport received no reward for a strong recovery at the Morocco Rally: Stéphane Peterhansel and co-driver Edouard Boulanger had improved from sixth place to second position on the penultimate day.
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16.10.2023 - Interview with Marc Lichte: “Sporty cars are adrenaline that has assumed a shape”

Audi RS models thrill fans of the four rings thanks to their advantage in technology and styling. On the occasion of Audi Sport GmbH’s 40th anniversary, Head of Audi Design Marc Lichte recalls innovations that have turned into traditions – and that continue to be sources of inspiration.
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16.10.2023 - Tough test for Audi in Morocco

Team Audi Sport is using October to thoroughly prepare for the 2024 Dakar Rally. The brand will compete in the Morocco Rally with three Audi RS Q e-tron cars for the driver teams Mattias Ekström/Emil Bergkvist, Stéphane Peterhansel/Edouard Boulanger and Carlos Sainz/Lucas Cruz in classification for the first time.
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10.10.2023 - 40 facts about 40 years of Audi Sport GmbH

To mark the 40th birthday of Audi Sport GmbH, which evolved from quattro GmbH founded in 1983, the company presents 40 exciting facts.
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10.10.2023 - Audi Sport GmbH: 40th anniversary insights

Today marks the 40th anniversary of Audi Sport GmbH, which evolved from quattro GmbH. In early summer, Audi started the events to celebrate this anniversary in parallel with the Nürburgring 24 Hours and an exhibition at the Neckarsulm facility.
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27.09.2023 - Sporty, beautiful, and innovative: the NSU/Wankel Spider

It was one of the stars at the 1963 IAA in Frankfurt: the NSU/Wankel Spider. The real sensation of the open two-seater was not its beautiful design; instead its inner qualities really excited the public. The heart of the sports car was the world’s first single-rotor wankel engine ever used in a production car.
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26.09.2023 - Audi Ingolstadt to achieve net carbon neutral production in 2024

The Audi plant in Ingolstadt will begin net carbon-neutral production on January 1, 2024. The main plant will commence building the new Audi Q6 e-tron series next year. After Brussels (Belgium, 2018) and Győr (Hungary, 2020), it will be the third Audi plant to operate with net zero emissions.
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20.09.2023 - Audi RS Q e-tron wows Madrid: Carlos Sainz/Lucas Cruz in the rally car in the city center

From the desert to the city: Audi not only uses the forward-looking drive technology of the RS Q e-tron in the Dakar Rally, but also specifically demonstrates it in metropolises. After the rally car’s highly acclaimed city tour through Hamburg a year ago, Madrid was now on the agenda.
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18.09.2023 - Audi RS Q e-tron on city tour: Audi drivers inspire Madrid, Paris and Stockholm

From the desert to the metropolises: Audi not only uses the future-oriented drive technology of the RS Q e-tron at the Dakar Rally but also specifically demonstrates it in major cities.
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12.09.2023 - New Audi charging hub opens in Munich

Audi has opened a new Audi charging hub in Munich’s Obersendling district. Brand ambassador Felix Neureuther, who was present at the opening, was very happy about the charging offering.
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08.09.2023 - Audi starts the training year 2023 with more than 700 young talents

As the 2023 training year begins, Audi is welcoming more than 700 young talents. With innovative formats and individual development opportunities, the company is offering a forward-looking training program – thus making a valuable contribution to solving the shortage of skilled workers.
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05.09.2023 - Expressive design and new lighting technology – the upgraded Audi Q8

Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé.
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03.09.2023 - How the interior of the Audi Q6 e-tron applies the brand’s new design philosophy in series production

Designed from the inside out: The interior of the new Audi Q6 e-tron model series is tailored more closely than ever to the user’s needs and has been reimagined accordingly.
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23.08.2023 - FC Bayern receives new company cars – Audi sells players’ previous cars

A world-class lineup, both on and off the pitch: Audi employees presented players from FC Bayern Munich with company cars for the new season at the Audi Piazza in Ingolstadt.
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28.07.2023 - Audi Group: Good performance in the first half of the year despite major challenges

After a strong start to the year, the Audi Group continued its successful trajectory in the first half of 2023. Between January and June, the brand group progressive delivered a total of 919,548 Audi, Bentley, and Lamborghini vehicles. This corresponds to an increase of more than 15.3 percent compared with the previous-year period.
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12.09.2023 - New Audi charging hub opens in Munich

Audi has opened a new Audi charging hub in Munich’s Obersendling district. Brand ambassador Felix Neureuther, who was present at the opening, was very happy about the charging offering.
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08.09.2023 - Audi starts the training year 2023 with more than 700 young talents

As the 2023 training year begins, Audi is welcoming more than 700 young talents. With innovative formats and individual development opportunities, the company is offering a forward-looking training program – thus making a valuable contribution to solving the shortage of skilled workers.
Read more
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05.09.2023 - Expressive design and new lighting technology – the upgraded Audi Q8

Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness. For the first time, Audi is equipping the Q8 with HD Matrix LED headlights, including a laser as an additional high beam.
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03.09.2023 - How the interior of the Audi Q6 e-tron applies the brand’s new design philosophy in series production

Designed from the inside out: The interior of the new Audi Q6 e-tron model series is tailored more closely than ever to the user’s needs and has been reimagined accordingly. For example, the three-dimensional, high-contrast design deliberately places elements in the foreground or background, creating a three-dimensional spatial architecture with aesthetics and ergonomics perfectly tuned to the occupants.
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23.08.2023 - FC Bayern receives new company cars – Audi sells players’ previous cars

A world-class lineup, both on and off the pitch: Audi employees presented players from FC Bayern Munich with company cars for the new season at the Audi Piazza in Ingolstadt. The entire vehicle fleet again consists of fully electric premium vehicles. In September, the stars’ refurbished cars from the previous season will be available for sale.
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28.07.2023 - Audi Group: Good performance in the first half of the year despite major challenges

After a strong start to the year, the Audi Group continued its successful trajectory in the first half of 2023. Between January and June, the brand group progressive delivered a total of 919,548 Audi, Bentley, and Lamborghini vehicles. This corresponds to an increase of more than 15.3 percent compared with the previous-year period.
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27.07.2023 - Intelligent and vibrant lighting: the Audi Q6 e-tron with second-generation digital OLED technology

This innovation will permanently change automotive light design and car-to-X communication: With second-generation digital OLED rear lights, the Audi Q6 e-tron is taking light design, range of functions, and road safety to a new level.
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26.07.2023 - “Like a tailor-made suit”: What makes the decals for the Audi Q6 e-tron prototype unique

Each design is one of a kind: Since unveiling the Audi e-tron in 2018, the brand with the four rings has been fitting prototypes and one-off models with individual decals, Audi’s so-called “livery design” – most recently the S1 Hoonitron and the Formula 1 show car. The brand with the four rings has already presented more than 20 vehicles featuring this special exterior, all designed by Marco dos Santos, who is responsible for Design Branding at Audi.
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18.07.2023 - Audi and German women’s champion FC Bayern Munich extend successful partnership

Audi and FC Bayern Women have announced an extension of their partnership for an additional two years, now lasting until 2025.
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13.07.2023 - Edge Cloud 4 Production: IT-based factory automation enters series production

Audi has been testing the local server solution Edge Cloud 4 Production (EC4P), a new method of IT-based factory automation, at Böllinger Höfe since July 2022. Starting in July 2023, this paradigm shift in Audi’s shop floor IT will be used for the first time in series production.
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12.07.2023 - Recovering high-tech metals from electronic waste: The Audi Environmental Foundation funds research into new recycling process

The Audi Environmental Foundation has joined forces with the Freiberg University of Mining and Technology to research new ways of recovering raw materials through recycling. Elements such as indium, gallium, or even tin are both finite and essential for modern technologies such as fiber optics, photovoltaics, and semiconductors. Every electronic device is made up of parts that contain these elements.
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08.07.2023 - Trainee project at Audi Neckarsulm: NSU Prinz with e-tron power

Family Day debut: To mark the 150th anniversary at the Audi site in Neckarsulm, twelve apprentices at the Four Rings electrified an iconic classic car. On July 8, trainees from the automotive mechatronics, bodywork, and vehicle construction mechanics and painting courses proudly unveiled the "EP4”. The "E" stands for electric drive, and the "P4" for the NSU Prinz 4, a model produced in Neckarsulm by NSU Motorenwerke from 1961 to 1973.
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06.07.2023 - Audi creates 500 new electric mobility jobs at its Ingolstadt location

Audi is kicking off the largest model initiative in its history with the start of production for the new Audi Q6 e-tron series based on the Premium Platform Electric (PPE). The first fully electric model series to be made in Ingolstadt demonstrates how Audi is preparing and qualifying its employees for the new era of electric mobility.
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30.06.2023 - Audi begins roll-out of artificial intelligence for quality control of spot welds

Audi is pushing forward with the digitalization of its production activities. Following a successful pilot project, the brand with the four rings has begun rolling out an artificial intelligence (AI) system for quality-control of spot welds in car body construction.
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29.06.2023 - Gernot Döllner named as new Audi CEO

Gernot Döllner will take over from Markus Duesmann as Chairman of the Board of Management of AUDI AG, effective September 1, 2023. Audi’s Supervisory Board passed a corresponding resolution on June 29, 2023.
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29.06.2023 - A boxy model: the NSU “Uruguay”

The NSU “Uruguay” is undoubtedly an exotic member of the NSU family. That’s what the Neckarsulm locals colloquially called the rustic station wagon back in the day. Between 1969 and 1971, the NSU importer in Montevideo produced around 500 units of the somewhat angular car in P6 and P10 versions. Audi Tradition introduces the NSU Uruguay in this fourth episode of the anniversary series on NSU history.
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22.06.2023 - Simulator driver for development of Audi’s Formula 1 power unit signed

Audi is taking the next step in the development of the power unit for the Formula 1 project by signing a simulator driver. Swiss racing pro Neel Jani (39) is going to support the development of the Audi power unit with his versatile experience from various motorsport programs.
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15.06.2023 - Audi redefines quick charging: first Audi charging hub in Austria opened in Salzburg

Audi is opening its first charging hub in Austria: Following locations in Nuremberg, Berlin, and Zurich, the brand with the four rings opened a premium quick-charging station in Salzburg today, its fourth worldwide.
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13.06.2023 - 150 years of “Innovation. Wagemut. Transformation”: new special exhibition on the traditional brand NSU

Two partners, one theme: NSU. In 2023, Audi and the city of Neckarsulm are celebrating 150 years of the traditional brand NSU.
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09.06.2023 - “A designer among designers” – Audi at Design Shanghai 2023

With its commitment to play a decisive role in shaping the future of premium mobility, Audi will again be the main sponsor and an active exhibitor at Design Shanghai in 2023. For the first time in China, the brand with the four rings will present the Audi activesphere concept study; its digital ecosystem merges physical reality with a virtual sphere to create a new world.
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31.05.2023 - Audi invests in the future: Topping-out ceremony for paint shop and groundbreaking ceremony for a water circuit

New processes, and more environmentally compliant methods, including for future electric models: The renewal of the paint shop at the Neckarsulm site continues. The topping-out ceremony for its base coat production section was celebrated on May 30. The facilities are being renewed, and processes optimized for future electric models.
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31.05.2023 - Consistent root cause analysis at Audi Sport’s Dakar test

Team Audi Sport has prepared an analytical test for the suspension and tires after the 2023 Dakar Rally. The Audi RS Q e-tron’s record in January included a total of 14 podium results on 15 event days but also various setbacks.
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26.05.2023 - “Nicht mehr laufen, Quickly kaufen”: the NSU Quickly

To many, it is a cult classic: the Quickly. This moped marked the Neckarsulm-based traditional brand NSU’s commitment to make mobility possible for everyone in the early days of Germany’s Miracle on the Rhine; starting in 1953, the company began to make the switch to motorized mobility tempting to people with advertising slogans such as “Nicht mehr laufen, Quickly kaufen” (English: Instead of walking, buy a Quickly).
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09.05.2023 - “Step into your sphere” – Audi at the 2023 OMR Festival

The online marketing and technology scene will come together once again for Europe's largest digital marketing and technology event at the OMR (Online Marketing Rockstars) Festival in Hamburg on May 9 and 10, 2023. As in previous years, Audi is once again the main sponsor of the event in 2023 and will be exhibiting with a large booth featuring many interactive elements.
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02.05.2023 - A timeless design icon: The Audi TT turns 25

Twenty-five years, three generations: The brand with the four rings wrote design history with the Audi TT. Since its debut in 1998, the sports car has struck a chord with people worldwide thanks to the fun it promises drivers and its clear design language. „Auto Europe“ voted it the best new car of the year in 1999.
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26.04.2023 - Futuristic, aerodynamic, stylish: The NSU Ro 80

Even the name is special: Ro 80 – Ro stands for rotary piston, and 80 is the type designation. When first unveiled at the IAA International Motor Show in September 1967, the NSU Ro 80 astonished the automotive world.
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20.04.2023 - Peatland protection through climate certificates: Study funded by the Audi Environmental Foundation and LEADER* highlights opportunities for the Donaumoos

Peatlands are considered efficient long-term carbon reservoirs. By storing enormous amounts of carbon in layers of peat, they thus help reduce the amount of CO2 in the atmosphere. How the transition from drainage-based to a sustainable peat-preserving use of land can be achieved, is the subject of the feasibility study “CO2-regio”, funded by the Audi Environmental Foundation.
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18.04.2023 - Audi presents Formula 1 project in China

Audi is presenting its Formula 1 project in China for the first time from April 18 to 27: The F1 show car with the striking Audi Launch Livery is a central element of the brand’s presence at Auto Shanghai. Audi CEO Markus Duesmann has provided insight into the current progress of the project during the press conference.
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18.04.2023 - All-electric booth and tailored offerings for China: Audi at Auto Shanghai 2023

At Auto Shanghai 2023, Audi and its two joint-venture partners – First Automotive Works (FAW) and SAIC Motor - showcase their product portfolio for China on a joint booth. Sustainable premium mobility is taking center stage with a lineup of all-electric Audi vehicles.
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16.03.2023 - Put through its paces: Audi tests the production-oriented Q6 e-tron prototype in the far north

The close-to-production Audi Q6 e-tron is just the beginning of the largest model offensive in the history of the brand with the four rings. Audi will introduce more than 20 new models by 2025 – more than ten of which will be electric.
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16.03.2023 - 2022 fiscal year: Record operating profit for Audi

he Audi Group closed the 2022 fiscal year with a record result in a year when the company continued on its path toward becoming a leading provider of connected, fully electric premium mobility.
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26.01.2023 - The Audi activesphere concept

As the fourth model in the series, the Audi activesphere concept marks the culmination of sphere concept vehicles brought forth by the brand with the four rings. Following on from the Audi skysphere roadster in 2021, and both the Audi grandsphere sedan, and the Audi urbansphere space concept in April 2022, a four-door crossover coupé with an astonishingly versatile body design is now making its debut.
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24.01.2023 - Sustainable Water Management: Audi Joins the Alliance for Water Stewardship

Since 2023, Audi is the first premium auto manufacturer to join the Alliance for Water Stewardship (AWS). This global coalition of companies, NGOs, and the public sector is dedicated to water stewardship throughout the value chain; this step will allow Audi’s San José Chiapa site in Mexico to seek certification under the International Water Stewardship Standard, also known as the AWS Standard.
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15.01.2023 - Team Audi Sport with good individual results and setbacks at the Dakar Rally

The effort paid off: Team Audi Sport shaped the 2023 Dakar Rally with innovation and performance right up to the end despite various setbacks. The Audi RS Q e-tron with its electric drive concept scored a total of 14 podium results on 15 event days including the prologue.
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09.01.2023 - Team Audi Sport remains motivated for second half of Dakar Rally

For Team Audi Sport, the first half of the 2023 Dakar Rally was an emotionally intense mix: Two stage victories and the Audi RS Q e-tron’s first three days in the lead at the world’s toughest rally were offset by setbacks for all three driver teams.
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2022

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21.12.2022 - Audi sets sights on podium at Dakar Rally

Revolutionizing the sport in an energy-efficient way and being among the best in the process: Audi has set itself no lesser task for the RS Q e-tron’s second outing in the Dakar Rally.
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20.12.2022 - Audi Presents Plan for the Production of the Future

Audi is all in on electromobility: As of 2026, the brand with the four rings will only launch all-electric models onto the global market, gradually phasing out production of its combustion models by 2033. Based on this clear decision made as part of its Vorsprung 2030 corporate strategy, Audi is now taking steps to prepare its global facilities for the production of all-electric cars.
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15.12.2022 - A showcase becomes a reality: Audi brings VR experience platform to CES 2023

Audi is the first car manufacturer in the world to bring virtual reality entertainment by holoride to series production. At CES 2023, visitors can experience rides in the rear of an Audi e-tron and e-tron Sportback. The Audi Hub at the Waldorf Astoria will be their starting point.
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12.12.2022 - Reinventing the wheel? “FelGAN” inspires new rim designs with AI

Leveraging artificial intelligence (AI) in all departments: this is the goal Audi has set itself on its way to becoming a data-driven company. With FelGAN, the company now employs software that uses artificial intelligence to open up new sources of inspiration for designers.
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09.12.2022 - Award for the Audi RS Q e-tron

An additional motivational boost for Team Audi Sport shortly before its second outing in the Dakar Rally (December 31, 2022 to January 15, 2023): The innovative Audi RS Q e-tron has won one of the most important prizes that is awarded within the motorsport industry.
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29.11.2022 - Audi at Design Miami/: Immersive and experiential spheres in digital art

Audi, in collaboration with digital artist and designer Andrés Reisinger will introduce the car manufacturer’s first digital artwork at Design Miami/. The original piece is inspired by the Audi grandsphere concept; following Milan Design Week and two Chinese exhibitions in Beijing and Shenzhen, Design Miami/ is the fourth design exhibition Audi will have visited in 2022. A special on-site panel talk with the artist is also planned.
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24.11.2022 - Drones for environmental protection: monitoring of meadow orchards successfully completed

The project launched in the summer of 2018 – and now the results are being presented: Over the past three years, research drones from the Heidelberg University of Education repeatedly circled over the meadow orchards in the community of Bad Schönborn between Heidelberg and Karlsruhe. Covering an area of around 500 hectares, roughly ten hectares of which were meadow orchards, the drones carried out a comprehensive digital monitoring survey that automatically classified and evaluated the fruit trees.
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23.11.2022 - Audi premieres innovative recycled seatbelt buckle covers

Audi has launched cutting-edge plastic covers for seatbelt buckles in its Q8 e-tron models; the casings are partially manufactured from mixed automobile plastic waste using a chemical recycling process. It is the first time the company is installing safety components made in this way, and in conjunction with the PlasticLoop project, has established an innovative process with plastics manufacturer LyondellBasell, based on the findings from a pilot project.
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16.11.2022 - Audi expands development in China with new R&D center in Beijing

Audi is strengthening its development capabilities in China with a significant broadening of its R&D scope in the region and an expansion of its local Audi China R&D team. The move to the new Audi China Building, opening nearly 10 years after its predecessor, is also a significant milestone in Audi’s more than three-decade long history in China.
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14.11.2022 - More purity, more reduction, more consistency: The new rings from Audi

Audi stands for Vorsprung durch Technik, for innovative mobility. A promise that the four rings aim to reflect through a progressive design. Now the vehicles’ characteristic features have been thoroughly reworked. In this interview, designer André Georgi and brand strategist Frederik Kalisch explain what it means for Audi now that its cars bear new rings.
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05.11.2022 - Audi Adds Brand Exclusive Charging Stations to its Premium E-mobility Ecosystem in China

The Four Rings are accelerating their e-offensive in China. As part of the “Vorsprung 2030 China Strategy”, Audi is enriching its mobility ecosystem by bringing the Audi Charging Station to customers in China. The first batch will go live before the end of this year.
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26.10.2022 - Audi selects Sauber as strategic partner for Formula 1 entry

The next important milestone on the road to the FIA Formula 1 World Championship has been completed: Audi has selected Sauber as a strategic partner for the project and plans to acquire a stake in the Sauber Group.
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25.10.2022 - Ken Block and the Audi S1 Hoonitron electrify Las Vegas

When US drift artist Ken Block releases his long-awaited Electrikhana video today, the Audi S1 Hoonitron will be featured as one of the principal performers: Developed and assembled at Audi Sport in Neckarsulm, the all-electric prototype that was styled by Audi Design taking cues from an Audi icon thrills viewers.
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20.10.2022 - Audi Urban Purifier – The Fine Dust Filter for Electric Vehicles

AUDI AG and the Linz-based green tech company Krajete GmbH are jointly developing new technologies for filtering emissions from ambient air. In addition to robust adsorber materials, these so-called direct air capturing technologies (DAC) are based, above all, on innovative processes. They make far-reaching energy and cost reductions possible.
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14.10.2022 - Audi Urban Purifier – The Fine Dust Filter for Electric Vehicles

In a pilot project, Audi is working with supplier MANN+HUMMEL to develop a particulate filter for electric cars that collects particulate matter from the surrounding area.
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21.09.2022 - First endurance test for the Audi RS Q e-tron E2

Audi Sport prepared for the first rally of the new Audi RS Q e-tron E2 at an extensive test in Morocco in September 2022.
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01.09.2022 - Audi RS Q e-tron E2: lighter, more aerodynamic and even more efficient

In March 2022, the Audi RS Q e-tron won its first desert rally in Abu Dhabi, and now the next evolution is ready. The innovative prototype presents itself significantly improved for the 2022 Morocco Rally and the 2023 Dakar Rally. The body is completely new and features significantly enhanced aerodynamics. It helps lower the prototype’s weight and center of gravity.
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30.08.2022 - Audi remains main sponsor of Salzburg Festival

Audi will remain the main sponsor of the Salzburg Festival in the coming years. The two partners have extended their cooperation agreement until 2027, thereby continuing a partnership that is steeped in tradition. The premium brand has been a main sponsor of the Festival since 1995.
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26.08.2022 - Audi Enters Formula 1

Audi enters the premier class of motorsport. From 2026, the premium brand will compete in the FIA Formula 1 World Championship with a specially developed power unit. The project will be based at Audi Sport’s facility in Neuburg near Ingolstadt. This is the first time in more than a decade that a Formula 1 power train will be built in Germany.
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19.08.2022 - Audi activesphere concept

Audi activesphere concept – this is the name of the fourth model in the family of concept cars that Audi has been introducing since August 2021. Not only do they all have electric drives, but they’re also designed to be capable of automated driving.
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16.08.2022 - Did you know that...? 20 facts about Audi RS 6

... the DRC chassis (Dynamic Ride Control) originated in the first generation (C5) and is still used today in the current generation (C8) with the same functional principle?
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29.07.2022 - Edge Cloud 4 Production: How Audi is revolutionizing factory automation

Centralized, not decentralized; local servers, not hundreds of industrial PCs; software, not hardware: with the local server solution Edge Cloud 4 Production, Audi is initiating a paradigm shift in automation technology.
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28.07.2022 - Modular Assembly: Innovative assembly and logistics concept is about to be ready for serial production

Audi is introducing the world’s first modular assembly system in the automotive industry as a new and supplementary form of organization. Workers assemble components at “production islands” independently of cycle time. In addition, due to high component variability automated guided vehicles (AGVs) supply the stations with the necessary materials in accordance with the goods-to-person principle.
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27.07.2022 - Audi Production Lab: The link between an idea and high-volume production

Audi uses its Production Lab, or P-Lab for short, to identify new and innovative technologies and reliably integrate them into production sequences. In Gaimersheim, just a few minutes drive from the Ingolstadt plant, experts under P-Lab director Henning Löser test the suitability of trailblazing new solutions for series production. That means finding and testing innovations that reliably help optimize efficiency, ergonomics, flexibility, and quality in Audi plants.
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26.07.2022 - Smart Production: How Audi Is Designing the Production of the Future

Audi is setting up fully networked, highly efficient, and sustainable production. The goal is to design a resilient, agile, and flexible value chain to meet future challenges successfully. These include a growing diversity of variants, the transition to electromobility, the increasingly volatile supply situation, and political uncertainties.
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25.07.2022 - 20 years, four generations – Audi RS 6: Superior performance with an everyday look

One car has been exciting Audi Sport GmbH and a worldwide fanbase like no other for 20 years: across four generations, the Audi RS 6 has set the tone for high-performance station wagons with impressive performance and outstanding everyday usability. It owes the success of its underlying concept from 2002 to its double-charged engine and all-wheel drive. The basic concept has been the same across every generation of the RS 6.
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21.07.2022 - Audi Teams up with Netflix on “The Gray Man” as the Official Automotive Brand featured in the Film

Audi and Netflix collaborate on The Gray Man to bring the world of Sierra Six (Ryan Gosling) to fans around the world. As the film’s official automotive brand, four Audi vehicles will be featured including the all electric Audi RS e-tron GT and Audi Q4 Sportback e-tron, as well as the Audi RS 7 Sportback and Audi R8 Coupe.
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28.06.2022 - Cornerstone laid in Changchun: Audi FAW NEV Company builds smart factory for e-models

With the foundation of the Audi FAW NEV Company, Audi has set the course for made-in-China production of models based on the PPE (Premium Platform Electric) technology platform for the Chinese market. Work has now begun on the new production site in the northern Chinese metropolis of Changchun.
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22.06.2022 - #TogetherWeChange: Audi at the GREENTECH FESTIVAL 2022

#TogetherWeChange – The GREENTECH FESTIVAL 2022 is getting started under that motto. Europe’s biggest festival for green innovation, inspiration, and ideas will take place between June 22-24, 2022 on the grounds of Berlin’s former Tegel airport. Once more, Audi is a founding partner of the international sustainability conference and offering wide-ranging insights into its own sustainability projects.
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21.06.2022 - How the four rings became the Audi trademark: Auto Union AG founded 90 years ago

As Audi’s trademark, the four interlocking rings symbolize the June 29, 1932 merger of four previously independent automobile manufacturers: Audi, DKW, Horch, and Wanderer. They are the roots of today’s AUDI AG.
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10.06.2022 - Audi captures the zeitgeist with this car: first Audi 80 unveiled 50 years ago

It establishes the B series, is both a pioneer of innovative technology and a trendsetter, and becomes the first million-seller for the brand with the four rings: the Audi 80. The significance of the compact sedan for Audi and the Volkswagen Group is indisputable – not least because the Audi 80 pioneers the modular design.
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29.05.2022 - Audi triumphs in 24-hour anniversary race

Audi has won the 50th edition of the 24-hour classic at the Nürburgring: After a spectacular race with numerous overtaking maneuvers, lead changes and a dramatic finale with rain showers, Robin Frijns, Kelvin van der Linde, Dries Vanthoor and Frédéric Vervisch celebrated victory with the Audi R8 LMS from Audi Sport Team Phoenix. It is the sixth overall victory in a decade for the brand with the four rings.
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04.05.2022 - Double premiere: Audi and Ducati inspire at offroad event

There has never been such an opportunity: Audi and Ducati welcomed international media to Sardinia for a double debut. For the first time, journalists were able to ride the new DesertX motorcycle and to drive the RS Q e-tron for the Dakar Rally.
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25.04.2022 - Pilot project started: Faulty car glass to be turned into new windowpanes for the Audi Q4 e-tron

Together with its partner companies, Audi is taking up the challenge of establishing a closed material cycle* for car glass with this pilot project. The plan is part of Audi’s circular economy strategy.
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19.04.2022 - Space travel in the heart of the megacity

Systematically designed from the inside out, Audi has unveiled plans for the Audi urbansphere concept car. Designers and engineers initially created the Audi urbansphere for use in traffic-dense Chinese megacities, although the concept is also suitable for any other metropolitan center in the world.
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17.03.2022 - Audi Report 2021: Combined financial statement and sustainability report

For Audi, financial success is inseparably linked with the acceptance of social and ecological responsibility. The new Audi Report 2021 consequently combines reporting on key financial figures with coverage of ESG topics (environment, social, governance).
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17.03.2022 - Fiscal year 2021: Audi Group achieves all-time highs in operating profit and net cash flow

In the challenging fiscal year of 2021, Audi once again put its strengths to the test. The Audi Group achieved all-time highs in operating profit and net cash flow.
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17.03.2022 - The storage champ - Audi A6 Avant e-tron concept

Audi A6 e-tron concept, the second: as part of its 2022 Annual Media Conference, Audi is presenting the next model in its future electrically powered A6 Luxury Class: the Avant.
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10.03.2022 - Emotional first victory in the desert: Audi RS Q e-tron wins in Abu Dhabi

Audi has once again made history in motorsport with technical innovation: Following its debut with four stage victories at the Dakar Rally in January, the Audi RS Q e-tron now clinched its first overall victory – in just its second outing.
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09.03.2022 - Why an Audi drives like an Audi: the Audi DNA in the driving characteristics

The driving DNA, that can be felt and experienced in every Audi, is defined in the concept phase of every model and then realized through both basic and final fine tuning.
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25.02.2022 - Next challenge for the Audi RS Q e-tron in Abu Dhabi

After its debut with four stage victories at the Dakar Rally in January, the Audi RS Q e-tron is facing its next challenge: From March 6 to 10, the innovative desert prototype with electric drivetrain, a high-voltage battery and the highly efficient energy converter will contest the Abu Dhabi Desert Challenge.
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18.02.2022 - New production site for electric models in China: Audi achieves milestone

Audi is consistently focusing on the electrification of its model range in China as well. With the Audi-FAW NEV Company Ltd., Audi is setting the course for expanding the local e-product portfolio, building a new plant for fully electric Audi models using the Premium Platform Electric (PPE).
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14.01.2022 - Audi RS Q e-tron at the Dakar Rally: Successful start into a new era

Six podium finishes in the daily results, reliably working electric drive systems, full competitiveness on debut and fascination with e-mobility at the world’s toughest rally: Audi already puts an exclamation mark on the first half of the Dakar Rally with its innovative strength.
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08.01.2022 - Half-time results at the Dakar Rally: Three Audi RS Q e-tron prove innovative strength

Six podium finishes in the daily results, reliably working electric drive systems, full competitiveness on debut and fascination with e-mobility at the world’s toughest rally: Audi already puts an exclamation mark on the first half of the Dakar Rally with its innovative strength.
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2021

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29.12.2021 - Electromobility in winter: Intelligent functions optimize range and charging performance

Seat heating instead of a hot air blower, optimum tire pressure, parking in the garage, and selecting the efficiency mode: these and other factors determine how quickly the high-voltage battery is drained – or not. What can Audi customers do beyond the established tips to keep the high-voltage battery in their e-tron model working efficiently during the winter and to achieve optimal range?
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28.12.2021 - On the threshold of a new era: Audi RS Q e-tron ahead of its first Dakar Rally

Curtain up for a new chapter: The new Audi RS Q e-tron will contest its first Dakar Rally from January 1 to 14, 2022. For Audi as the inventor of quattro, TFSI, ultra, e-tron and many other future technologies in motorsport, this marks the beginning of a new era in cross-country rallying.
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16.12.2021 - A clear course: Audi is increasing investments in electromobility

This year, Audi doubled its product portfolio of purely electric models. With the world premiere of the Audi e-tron GT at the start of the year and the Audi Q4 e-tron in the spring, 2021 was characterized entirely by implementation of the roadmap. Furthermore, with its investment planning for the next five years, Audi is accelerating the transition toward becoming a provider of networked and sustainable premium mobility.
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15.12.2021 - Electromobility in winter: Intelligent thermal management in Audi models preserves range and performance

In an interview, Pierre Woltmann, head of thermal management for high-voltage batteries at Audi, and Thomas Anzenberger from thermal management virtual functional development explain how the company with the four rings is effectively meeting the challenges of winter operation.
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15.12.2021 - This is Ken Block’s Audi S1 Hoonitron

It instantly brings back memories of the legendary Audi Sport quattro S1 with which the four rings used to charge to the summit in the famous Pikes Peak Hill Climb event, aka the “Race To The Clouds:” Audi is presenting the Audi S1 e-tron quattro Hoonitron that has been exclusively and uniquely developed for American drift artist Ken Block.
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14.12.2021 - Staying cool: Complex cooling systems for the Dakar Rally in the Audi RS Q e-tron

The futuristic exterior of the Audi RS Q e-tron perfectly reflects its advanced concept with electric all-wheel drive and an energy converter. In order to perfectly temper the complex and in some cases highly stressed systems, Audi has implemented an elaborate cooling system.
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07.12.2021 - High-tech control center in the desert: the cockpit of the Audi RS Q e-tron for the Dakar Rally

A look inside the Audi RS Q e-tron should remind any car fan of an airplane cockpit: screens and displays are spread across the entire width of the instrument panel. Only with their help can the driver and co-driver cover thousands of kilometers in the desert quickly and successfully.
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07.12.2021 - Jürgen Unser is appointed as the new President of Audi China

Audi is making a new appointment to its central leadership function for the Chinese market: Jürgen Unser will take over management of AUDI AG’s China operations in the role of President of Audi China from 1 January 2022. In this function he succeeds Werner Eichhorn, who enters retirement.
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18.11.2021 - Change in the Board of Management at Audi: Peter Kössler hands over Production and Logistics responsibilities to Gerd Walker

Peter Kössler, who has been the Board Member for Production and Logistics at AUDI AG since 2017, will go into his planned retirement as of February 1, 2022. His successor will be Gerd Walker, who began his career at Audi in Production and is currently in charge of production at the Volkswagen Group in Wolfsburg.
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19.10.2021 - Stéphane Peterhansel: “Enormous driving pleasure”

With 14 victories under his belt, Stéphane Peterhansel, who made his debut in the Dakar Rally in 1988, is the sole record holder of the famous desert rally. Before his 34th start at the iconic off-road event and his first one with the Audi brand, the Frenchman provides insights into the preparation.
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11.10.2021 - Audi becomes a partner of women’s soccer at FC Bayern Munich

Performance and passion are what both Audi and the FC Bayern München women’s soccer team stand for. And this is what the new partnership between the brand with the four rings and the FCB women’s team expresses. During the Champions League match on October 14 against BK Häcken, the players will be wearing the Audi logo on their home turf in Munich.
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23.09.2021 - 100 days to go until the Dakar Rally: A race against time for Audi Sport

In 100 days from now, the 44th edition of the famous Dakar Rally will kick off. For Audi Sport, this marks the beginning of a real race against time.
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22.09.2021 - Welcome! Audi electrifies with U.S. star Ken Block

Electrifying addition to the brand with the four rings: Famous American Ken Block and Audi will be realizing exclusive joint projects in the field of electric mobility.
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18.09.2021 - Heat and sandstorms: Morocco test for the Audi RS Q e-tron

On the way to its debut in the famous Dakar Rally in January 2022, Audi Sport has tested the Audi RS Q e-tron for almost two weeks in Morocco under the most extreme conditions.
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06.09.2021 - Audi at the IAA Mobility 2021 in Munich

Audi is putting the spotlight on e-mobility at the IAA motor show, which is being held in Munich for the first time this year.
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03.09.2021 - First class toward the future

The private jet for the road – At the IAA 2021, Audi is presenting the Audi grandsphere concept study. Like a first class flight, the 5.35 m (17.6 ft.) long grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering.
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26.08.2021 - “Vorsprung 2030“: Audi accelerating transformation

Audi wants to be a sustainable, social, and technological leader by 2030.
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15.08.2021 - “It’s been electrifying!” – 14 victories for Audi Sport ABT Schaeffler in Formula E

Audi Sport ended its official involvement in the Formula E World Championship with a victory at the finale in Berlin. With the Dakar Rally, the next electrifying project already awaits the team of Julius Seebach.
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11.08.2021 - Audi skysphere concept – the future is wide open

Audi has unveiled the first member of a new family of concept vehicles, a spectacular roadster. Audi skysphere concept is the name of the electric-powered, two-door convertible whose lines lead directly to the Audi design of tomorrow. With it, the brand is illustrating its vision for the progressive luxury segment of the future, in which the interior becomes an interactive space and the vehicle a platform for captivating experiences. This is being made possible thanks to autonomous driving, a revolutionary redesign of the interior, and a seamless digital ecosystem.
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10.08.2021 - Formula E journey comes to an end for Audi

Audi’s factory involvement in Formula E will come to an end this weekend (August 14 and 15) with the two final races of the first World Championship season. After seven successful seasons and numerous and in some cases peculiar bests, the brand is facing new motorsport challenges.
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07.08.2021 - Audi RS Q e-tron being put through its paces under the Spanish sun

On the way to its debut at the Dakar Rally in January 2022, the team of Audi Sport has taken another important step: The new Audi RS Q e-tron completed an eight-day endurance test in sweltering heat in Spain on gravel sections of the kind typically used in cross-country rallies.
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04.08.2021 - Lap record on the Nordschleife: Audi RS 3 fastest in the compact class

With a time of 7:40.748 minutes, the new Audi RS 3 Seda is the fastest compact model on the Nürburgring Nordschleife. In June, Audi Sport racing and development driver Frank Stippler beat the previous lap record in that class by 4.64 seconds. Above all, the torque splitter, with its fully variable torque distribution on the rear axle, contributed to the record time – Vorsprung durch Technik.
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23.07.2021 - Audi RS Q e-tron: Test laboratory for possible future technologies at the Dakar Rally

Clear the stage for an electrifying high-tech test laboratory: just under a year after the initial concept idea, Audi Sport has started testing the new Audi RS Q e-tron, with which Audi will take on one of the greatest challenges there is in international racing in January 2022: the Dakar Rally.
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21.07.2021 - Audi concept cars: Spheres with high tech

In the coming months, Audi will use three innovative concept cars to illustrate how the brand will design the future of the luxury class. The shared root word “sphere” in their model names emphasizes all three designs’ focus on the new interior concept and the holistic digital ecosystem for a new world of experience inboard.
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20.07.2021 - Audi is ready for Formula E’s London comeback

After a four-year break, Formula E is returning home: this weekend (July 24/25), rounds 12 and 13 of the season will be held in London. On the spectacular track, which runs through an exhibition hall in the London Docklands, the title fight comes to a head.
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11.07.2021 - Lucas di Grassi celebrates on the podium in New York

With the 34th podium finish of his Formula E career, Audi driver Lucas di Grassi rejoined the title fight in New York on Saturday: the Brazilian is now only 18 points behind the leader of the standings with five races to go.
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07.07.2021 - A Slogan with History: Audi marks 50 Years of “Vorsprung durch Technik”

The Audi slogan “Vorsprung durch Technik” is marking its 50 year anniversary this year. Even half a century after its inception, the world-famous slogan of the Four Rings hasn’t lost any of its appeal.
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06.07.2021 - Audi returns to the “Big Apple” with Formula E

Formula E is back in the “Big Apple”, New York: This weekend (July 10/11), the all-electric racing series will host two races on the street circuit in the heart of Brooklyn. The championship is more fiercely contested than ever before ahead of the tenth and eleventh rounds of the season. Audi Sport ABT Schaeffler is within striking distance in both the drivers’ and teams’ standings.
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23.06.2021 - Audi CEO Duesmann at Berlin climate conference:|accelerated transition to e-mobility

Starting in 2026, Audi will only launch new all-electric models on the global market
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21.06.2021 - Audi Summer Tour 2021: Digital season kick-off with FC Bayern soccer stars

From July 23 to 31, the Audi Summer Tour will again connect fans from all over the world with FC Bayern in 2021
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19.06.2021 - 1-2 victory in Mexico: Audi triumphs in Formula E

Formula E in Mexico remains firmly in Audi’s hands: In a race that was thrilling right up to the last lap on Saturday, Lucas di Grassi clinched his third Formula E victory in Mexico and his eleventh in total.
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03.06.2021 - Regenerative Design: Audi at Design Shanghai 2021 in cooperation with Stella McCartney

In 2021 Audi is once again represented at Design Shanghai as Headline Partner. At this design fair, the Four Rings brand is showing its focus on forward-looking, sustainable solutions. The fair stand impressively demonstrates the use of recycled materials in the Audi e-tron GT quattro as well as in Stella McCartney’s innovative products. The fair takes place from 3 to 6 June 2021 in the Shanghai World Expo Exhibition & Convention Center.
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01.06.2021 - Audi with “Dream Team” at the Dakar Rally

Audi is the first car manufacturer to fight for overall victory in the famous Dakar Rally with an electrified powertrain, thus also heralding an energy revolution in cross-country rallying. Audi Sport has succeeded in recruiting three illustrious driver teams for the ambitious project.
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25.02.2021 - Oliver Hoffmann named new Member of the Board for Technical Development

Oliver Hoffmann will head Audi’s Technical Development. At its meeting today, the Supervisory Board appointed the division’s current Chief Operating Officer to the Board of Management of AUDI AG, effective March 1, 2021.
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2020

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09.12.2020 - Audi e-tron GT enters series production: Carbon-neutral production begins at the Böllinger Höfe

At the Böllinger Höfe, passion meets precision, innovation and sustainability: Series production of the fully electric-powered Audi e-tron GT is getting underway there. High performance and environmental awareness go hand-in-hand here.
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03.12.2020 - Audi increases budget for electromobility up to 2025

With its investment planning for the next five years, AUDI AG is pushing ahead its transformation to a provider of networked and sustainable premium mobility: with a total amount of approximately € 35 billion, investments remain at a high level, especially for future vehicle projects, in spite of a difficult business environment.
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28.09.2020 - Lucas di Grassi and René Rast compete for Audi in the FIA Formula E World Championship

The team is ready: Audi Sport ABT Schaeffler is entering the new Formula E season with Lucas di Grassi and René Rast. For the first time, the season will be held as an official FIA World Championship.
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29.09.2020 - “Window into the Future”: Audi Announces Headline Partnership with Design Shanghai

Audi will be the exclusive headline partner of Design Shanghai 2020 and demonstrate its future oriented attitude and design approach at the event held from November 26 to 29 in the southern Chinese metropolis.
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10.08.2020 - Audi driver di Grassi also scores points in fourth race of Formula E finale

Audi driver Lucas di Grassi also scored points in the fourth race of the Formula E finale in Berlin, keeping his chances very much alive to finish the season as runner-up.
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15.07.2020 - Audi is number one in terms of patents for electric drives

Technical Development – internally referred to at Audi as “TE” – is the place where the brand’s heart beats. It is the place where “Vorsprung durch Technik” becomes a reality.
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08.07.2020 - The Audi Q4 Sportback e-tron concept

With the Q4 Sportback e-tron, the brand is now presenting the second model of the product line that will go into production in 2021 as an SUV Coupé.
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19.06.2020 - Strategic decisions strengthen Audi’s China business and model series management

This Thursday, the Supervisory Board of AUDI AG decided on further structural changes, thus strengthening the premium brand’s vehicle-project business.
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19.06.2020 -Audi realigns its Technical Development division

CEO Markus Duesmann is also Head of Technical Development at Audi with immediate effect.
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19.06.2020 - Innovative aerodynamics concept of the Audi e-tron S models

Aerodynamics is a key factor in range particularly with all-electric automobiles.
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29.05.2020 - Markus Duesmann launches “Artemis” project

New Audi CEO and Volkswagen Board of Management Member for Group Research and Development creates agile unit for additional car projects
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30.04.2020 - Audi e-tron Sportback conquers the virtual world

It is the next step in digitalization and virtual experience for the Four Rings: Audi is the first car manufacturer to use "Virtual Market 4," one of the world's largest virtual reality events, as a presentation and experience platform for the all-new Audi e-tron Sportback
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28.04.2020 - Audi realigns its commitment in motorsport

On its way to becoming a provider of premium mobility with a carbon-neutral footprint, Audi is realigning the brand’s motorsport program: The four rings will not extend their commitment in the DTM touring car racing series beyond the 2020 season.
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20.04.2020 - Audi production gradually restarts in Europe

Audi will gradually initiate the restart of production at its plants in Europe during the coming weeks.
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26.03.2020 - Werner Eichhorn to take charge of Audi’s China business

Werner Eichhorn will take over responsibility for Audi’s business operations in China on April 1. Eichhorn was most recently responsible for marketing, sales and aftersales at Volkswagen of America.
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20.03.2020 - Financial year 2019: AUDI AG achieves its financial targets and sets a course for long-term competitiveness

Audi steered a steady course through a challenging 2019 financial year.
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03.03.2020 - Success model 4.0: the new Audi A3 Sportback

Audi established the premium compact class segment with the A3 in 1996. The fourth generation of the success model is now being introduced on the market – sporty, digitalized and fully connected. Beneath the progressive design of the body of the new A3 Sportback lie many innovations from the full-size class, for example the infotainment, suspension, and driver assist systems.
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02.03.2020 - Volkswagen AG plans to place Audi at the head of Volkswagen Group development

Volkswagen AG is to strengthen Audi’s role within the Group. With Markus Duesmann as the new CEO, Audi will take the lead for research & development within the brand alliance.
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24.02.2020 - Audi starts with Formula E in Africa

After appearances in the Middle East as well as South and North America, Formula E is now heading to Africa: On Saturday (February 29) Audi Sport ABT Schaeffler will start with its two drivers Daniel Abt and Lucas di Grassi at the fifth round of the purely electric single-seater series in Marrakesh (Morocco).
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25.02.2020 - From bottle to fabric: Seat upholstery made of PET

The fashion industry produces jewelry, clothes and bags from PET bottles. In addition, more and more furniture is being made from waste material such as paper shreds, plastic bottles and wood chippings. Audi is now offering seat upholstery made from recycled material for the new A3 for the first time.
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19.02.2020 - 5G in production: Audi and Ericsson take the next step together

Audi is taking the next step towards the production of the 5G: Together with the Swedish network provider Ericsson, Audi is presenting a new pilot project in human-robot interaction. One of the first case to be shown will be an automation application connected via 5G with a focus on personal safety.
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10.01.2020 - Audi closes 2019 with a growth in deliveries of 1.8 percent

Despite challenging conditions, Audi can report a positive performance of deliveries to customers for 2019: Approximately 1,845,550 cars represent an increase of 1.8 percent. In all three core markets, the Four Rings delivered more automobiles in 2019 than in the previous year. In China, the company set a new record with a total of 690,083 vehicles delivered (+4.1%).
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07.01.2020 - Mobility goes smart and individual: Audi at CES 2020

At the 2020 Consumer Electronics Show (CES), Audi will once again display exciting exhibits – from futuristic vision vehicles to technologies ready for series production.
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2019

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12.12.2019 - Audi driver Lucas di Grassi fights for clean air

Audi Formula E driver and UN ambassador Lucas di Grassi traveled to New Delhi to get a firsthand impression of the local conditions, talked to people affected by them, and learned about projects seeking ways out of the growing threat.
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05.12.2019 - Where Innovation happens Experts discuss ideas for future mobility at the MQ! Innovation Summit in Beijing

Under the motto “#neverstopquestioning, Audi has gathered pioneers, visionaries and technical experts from all over the world in Beijing for the third MQ! Innovation Summit.
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02.12.2019 - Audi increases upfront expenditure for electric mobility

AUDI AG has planned a total amount of approximately €37 billion for research and development expenditure and investment in property, plant and equipment over the next five years.
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26.11.2019 - Audi designs first virtual concept car for Hollywood movie “Spies in Disguise”

The animated spy comedy adventure “Spies in Disguise” is hitting the big screen just in time for Christmas, and Audi is in on the act.
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30.10.2019 - “Consistently Classic”: Audi and the Salzburg Festival Celebrate 25-year partnership

Audi China and the Salzburg Festival introduced the 2020 program for The Salzburg Festival to the Chinese audience during a joint press conference in Beijing today.
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25.10.2019 - Audi brings its MQ! Innovation Summit to China

At Valencia, the new Audi e-tron FE06 is meeting with its competitors for the first time this week: until Friday, all twelve teams will continue the joint test, before the new season kicks off in Diriyah (Saudi Arabia) on November 22 and 23.
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18.10.2019 - Audi e-tron FE06 meets with rivals for the first time

At Valencia, the new Audi e-tron FE06 is meeting with its competitors for the first time this week: until Friday, all twelve teams will continue the joint test, before the new season kicks off in Diriyah (Saudi Arabia) on November 22 and 23.
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08.10.2019 - Road map E: Audi in the era of electric mobility

Audi is transforming into a provider of electric mobility—a process that involves all areas of the company. After all, the brand with the four rings intends to put more than 30 electrified models on the market by 2025, which constitutes a 40 percent share in sales.
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10.09.2019 - High Performance and Innovative Design: The all-new Audi RS 7 Sportback

The new Audi RS 7 Sportback marks the model’s second generation and is more unique than ever before.
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10.09.2019 - The Off-Roader of the Future – the Audi AI:TRAIL quattro

Audi is completing its quartet of visionary vehicles and will be at IAA 2019 to showcase an electric off-roader for the future of road transport: the Audi AI:TRAIL quattro, a comprehensive concept for sustainable mobility off the beaten track.
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06.09.2019 - Next stop Wuxi Audi China demonstrates new automated driving functions in urban environment

Audi China takes its next steps towards automated driving with new intelligently connected driving functions in 16 urban scenarios.
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06.09.2019 - Audi closes August with around 150,100 automobiles delivered

Audi delivered around 150,100 autom obiles to customers worldwide last month 2.5 percent less than a year ago.
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06.09.2019 - Audi at the IAA Frankfurt 2019

Audi is bringing two world debuts and an array of show firsts to Frankfurt in September 2019.
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09.08.2019 - “Hey Audi, Hello Developers!” Audi Innovation Lab 2019 drives digital premium forward

Audi China opens its infotainment system to the digital developer community today with the kick off of the 7th annual “Audi Innovation Lab”.
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08.08.2019 - Audi delivers around 155,350 automobiles in July

Audi delivered around 155,350 automobiles to customers worldwide last month. This represents a decrease of 6.1 percent compared with the same period last year. In July 2018, the sale of models in stock particularly in Europe had contributed to exceptionally high growth in deliveries.
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07.08.2019 - Audi FC Ingolstadt Beijing Soccer Camp 2019 supports young Chinese talents

The Audi FC Ingolstadt Beijing Soccer Camp 2019 welcomes around 180 children to experience professional soccer training today.
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26.07.2019 - After a challenging first half of the year: Audi Group confirms earnings forecast for 2019

As forecasted, the year 2019 is proving to be challenging for the Audi Group: In the first half of this year, deliveries, revenue and operating profit were lower than in the same period of 2018, partially reflecting effects from the deconsolidation of several multi-brand import companies.
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15.07.2019 - Runner-up title and victory in the finale for Audi in Formula E

Audi made the Formula E decider gripping until the last lap. At the New York finale, the Audi Sport ABT Schaeffler team claimed the runners-up honors in the electric racing series.
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11.07.2019 - Audi increases deliveries in June to around 166,700 premium automobiles

Audi delivered around 166,700 premium automobiles worldwide in June, 1.7 percent more than in the same period last year. In particular, the largest single market China (+22.2%) contributed to global growth, closing June with a new recordbreaking figure.
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28.06.2019 - Audi bundles China business in one hand with Gaby-Luise Wüst

Gaby-Luise Wüst will become the new President of Audi China on July 1st. She succeeds Thomas Owsianski, who will take over the position of President and CEO of Volkswagen Argentina in the future. b
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11.06.2019 - From Driving Experience to Digital Adventure: Audi Showcases Next Generation Audi connect at CES Asia

From driving experience to digital adventure: Audi showcases the next generation Audi connect to the Chinese public at the 2019 Consumer Electronics Show (CES) Asia in Shanghai from June 11 to 13, 2019.
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15.04.2019 - Audi AI:ME Concept Car Makes Its Global Debut in Shanghai

The Audi AI:ME made its global debut in Shanghai on the eve of Auto Shanghai 2019.
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10.01.2019 - Audi closes 2018 with around 1,812,500 automobiles sold

Audi delivered around 1,812,500 automobiles to customers worldwide in 2018, 3.5 percent less than a year ago. In Europe, sales fell 13.6 percent in the past twelve months.
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09.01.2019 - Lu Yi appointed as Audi China Executive Vice President

Lu Yi has taken office as Audi China Executive Vice President today. In this new position, he is responsible for steering the marketing and sales related business of Audi in China, which is a core part of the new alignment of Audi China Enterprise Management Company.
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08.01.2019 - AUDI AG: Hildegard Wortmann to take charge of Sales and Marketing

Hildegard Wortmann will be in charge of the Sales and Marketing division of AUDI AG latest as of July 1, 2019. She will succeed Bram Schot, who took over as the company’s Chairman of the Board of Management at the beginning of this year.
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2018

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13.12.2018 - Bram Schot to be the new Chairman of the Audi Board of Management

The Supervisory Board of AUDI AG has appointed Bram Schot as the Chairman of the Board of Management effective January 1, 2019.
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13.12.2018 - Audi and Roiland agree on Strategic Cooperation in Digitalization

Audi has gained a new partner in the field of digitalization. The brand with the Four Rings has signed a strategic cooperation agreement with Dalian Roiland Technology Co., Ltd, a leading Chinese provider of intelligent connected car solutions.
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11.12.2018 - Audi in November: Deliveries remain down on last year due to exceptional situation

Global deliveries of the Four Rings in November fell by 16.7 percent year-on-year to around 132,650 automobiles. In Europe, extraordinary effects due to the switch to the WLTP test cycle along with the challenging phase-in and phase-out scenario as part of the Audi model initiative continue to affect sales.
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06.12.2018 - Audi China welcomes Salzburg Festival in Beijing

Today, Audi China and the Salzburg Festival held a joint press conference in Beijing to introduce the 2019 program for the Salzburg Festival to the Chinese audience.
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05.12.2018 - Audi decides on investment program for realignment

The Audi Group is accelerating its realignment with high investments in future-oriented topics. From 2019 until the end of 2023 alone, the company plans advance expenditure of approximately €14 billion in electric mobility, digitalization and autonomous driving.
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06.11.2018 - Audi e-tron debuts in China at 2018 China International Import Expo (CIIE)

The first all-electric SUV of the brand with the Four Rings, the Audi e-tron, made its China debut at the 2018 China International Import Expo (CIIE) today.
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01.11.2018 - AUDI AG after three quarters: key financials impacted by extraordinary factors

The third quarter of this year featured numerous adverse factors for the Audi Group: As expected, restrictions in the sales portfolio caused by the changeover to WLTP had an increasingly negative effect.
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18.10.2018 - Abt and di Grassi test new Audi e-tron FE05

It is the only comparison with the competition before the ABB FIA Formula E Championship starts its new season in mid-December: Until coming Friday, all eleven teams are meeting for the official pre-season tests of the racing series in Valencia.
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16.10.2018 - Audi China receives Beijing test license for autonomous driving

Audi China has recently obtained a test license for Level 4 autonomous driving in Beijing. After receiving the first test license in Wuxi on September 14, Audi is now conducting autonomous driving tests in two major Chinese cities.
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05.10.2018 - Exceptional situation in Europe adversely affects AUDI AG deliveries in September

AUDI AG delivered around 139,150 cars to customers worldwide in September, a decline of 22.0 percent on the 2017 record-breaking figure.
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04.10.2018 - Audi unveils e-tron FE05 for new Formula E season

On December 15, a new era in the ABB FIA Formula E Championship will begin in Ad Diriyah (Saudi Arabia): Thanks to the electric cars’ greater range, the drivers will compete with only one race car for the first time.
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29.09.2018 - Hans-Joachim Rothenpieler new Board Member for Technical Development at AUDI AG

Hans-Joachim Rothenpieler will become the Member of the Board of Management for Technical Development at AUDI AG on 1 November 2018.
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21.09.2018 - Formula E: Audi to supply Virgin Racing with e-tron FE05

When the ABB FIA Formula E Championship starts its new season in Riyadh on December 15, there will be four drivers on the grid with Audi technology: alongside its own factory team, Audi Sport will also be equipping the British race team Virgin Racing with its newly developed Audi e-tron FE05, including the powertrain.
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18.09.2018 - Electrifyingly Fun to Drive: The Audi e-tron

The Audi e-tron is the first fully electrically powered series production model from the brand with the four rings.
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18.09.2018 - The e-tron as starting signal: Audi launches e-offensive

The brand with the four rings is launching its electrification offensive with the world premiere of the Audi e-tron.
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14.09.2018 - Audi China tests autonomous driving and connected infrastructure

Audi expands its engagement in Wuxi, the model city for connected traffic in eastern China. As part of the "World Internet of Things Exposition", the brand with the Four Rings is demonstrating intelligently connected driving in a predevelopment project from September 15th-18th.
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10.09.2018 - Audi continues to grow in August

The Audi brand beat its 2017 results by 10.9 percent in August with around 153,900 premium automobiles sold. Among the core regions the number of deliveries grew most strongly in Europe (+21.5%).
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03.09.2018 - Start of production of the Audi e-tron

Audi starts into the future: This Monday, Audi Brussels begins mass production of the Audi e-tron.
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09.08.2018 - Audi increases deliveries by 7.0 percent in July

AUDI AG delivered around 165,350 premium automobiles to customers in July, a year-on-year increase of 7.0 percent. The three core markets performed positively: Compared with July 2017, demand in China rose 3.8 percent, in the United States 2.1 percent and in Germany 37.5 percent.
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03.08.2018 - Audi achieves solid financials in first half of the year and anticipates growing challenges

In the first half of 2018, the Audi Group increased its revenue to €31.2 billion and its operating profit to €2.8 billion.
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01.08.2018 - Audi China prepares change in top management

Thomas Owsianski is to take up the position of President of Audi China during the fourth quarter of 2018 as successor to Joachim Wedler, and will already be joining the top management team at Audi China from August 1, 2018.
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01.08.2018 - Audi FC Ingolstadt Beijing Soccer Camp 2018 Begins and Helps Develop Youth Soccer in China

The Audi FC Ingolstadt Beijing Soccer Camp 2018, co-hosted by Audi China and Germany’s largest club-based soccer school from FC Ingolstadt, a professional soccer club playing in the 2nd Bundesliga, began today.
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10.07.2018 - Audi sales grow by 4.5 percent in the first half of the year

AUDI AG delivered around 164,000 premium automobiles to customers in June. As such, sales were down 3.8 percent on the strong result of the same period last year.
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10.07.2018 - Audi and Huawei sign memorandum of understanding for strategic cooperation

Audi has gained a strong partner for the development of intelligent connected vehicles. The automobile manufacturer signed a memorandum of understanding for a strategic cooperation with the Chinese information and telecommunications corporation Huawei in Berlin today.
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19.06.2018 - Abraham Schot takes over as interim Chairman of the Board of Management of Audi with immediate effect

The Supervisory Board of AUDI AG has decided to transfer the duties of the Board of Management Chairman to Abraham Schot on a temporary basis with immediate effect.
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11.06.2018 - Audi sales in May up slightly year-on-year

AUDI AG delivered around 160,600 premium automobiles to customers worldwide in May. This means that sales are up slightly by 0.7 percent year-on-year.
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05.06.2018 - The new face of the Q family: the Audi Q8

The Audi Q8 combines the elegance of a four-door luxury coupé with the practical versatility of a large SUV. Richly equipped, comprehensively connected and tough enough for off-road duty, it is a confident companion for business and leisure.
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29.05.2018 - Important awards for Audi

More than 13,000 readers of “Auto Zeitung” cast their votes for the best new car designs in five classes in the Design Trophy competition.
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09.05.2018 - Audi fleshes out its corporate strategy and plans to sell 800,000 electrified cars in 2025

Audi aims to sell approximately 800,000 fully electric cars and plug-in hybrids in the year 2025. At this Wednesday’s Annual General Meeting of AUDI AG, the Board of Management presents the updated “Audi.Vorsprung.2025.”
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08.05.2018 - Audi starts second quarter with sales growth

AUDI AG delivered around 160,900 premium cars in April. Global sales increased by 3.1 percent. Customers took delivery of around 624,650 units across all models since January, an increase of 8.0 percent.
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27.04.2018 - Audi starts challenging year with successful first quarter

In the first quarter of 2018, the Audi Group surpassed its revenue and operating profit of the prior-year period. The operating return on sales of 8.5 percent was once again within the strategic target corridor.
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09.04.2018 - More than 463,000 deliveries worldwide: Audi sets new record for first quarter

New record-breaking figure for the Four Rings: Audi concluded its best first quarter in the company’s history. Between January and March the company sold around 463,800 automobiles worldwide, 9.8 percent more than in the same quarter last year.
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15.03.2018 - Audi achieves robust performance in a challenging financial year 2017 and accelerates business transformation

The Audi Group increased its revenue and earnings under difficult conditions in 2017. For the first time, revenue surpassed the mark of €60 billion, thus more than doubling over the past eight years.
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12.03.2018 - Audi sales continued to grow in February

In February the brand with the Four Rings handed over around 130,950 premium automobiles worldwide, up 4.6 percent year-on-year. China (+22.4%) and North America (+13.1%) once again substantially boosted sales.
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07.03.2018 - Audi restructures business in China with FAW

Audi, together with partner FAW, is realizing essential steps of the joint 10-year business plan in China. Today, FAW and Audi signed memoranda of understanding for the creation of two new companies for sales as well as mobility and digital services.
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06.03.2018 - New highlights for the luxury class: Audi A6 and Audi e-tron prototype at the Geneva Motor Show

Audi continues its model initiative in the luxury class: following the new Audi A8 and the new Audi A7, the premium brand now introduces the next generation of the Audi A6.
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09.02.2018 - China and North America substantially boost Audi sales in January

Audi kicked off 2018 with substantial sales growth. In January, the brand delivered around 149,100 premium automobiles to customers worldwide, up 20.3 percent year-on-year.
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16.01.2018 - 1,878,100 automobiles sold: Audi closes 2017 with new record-breaking sales

AUDI AG has increased its global sales for the eighth year in a row. Despite a turbulent first half of the year, the company achieved a new record-breaking figure: Around 1,878,100 deliveries represent an increase of 0.6 percent.
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