2026.09.03
奥迪创新技术中心落户上海
• 奥迪与上汽集团深化战略合作，于上海成立奥迪创新技术中心（AITC）
• 具备整车开发能力的研发实体，专属于AUDI品牌车型开发
• AITC将率先布局软件定义汽车（SDV）与AI定义汽车（AIDV）领域，聚焦为中国高端车型用户打造AI智能座舱及下一代高级驾驶辅助系统
• 奥迪·上汽战略合作CEO、奥迪创新技术中心董事会主席舒睿泽（Fred Schulze）表示：“这是AUDI品牌发展的历史性里程碑。全新的奥迪创新技术中心将成为我们下一代产品的创新驱动力。”
• 奥迪中国总裁罗英瀚博士（Dr. Johannes Roscheck）表示：“奥迪创新技术中心（AITC）彰显了奥迪对中国市场的长期承诺。我们持续强化的研发布局，将进一步提升奥迪在中国市场的核心竞争力，充分彰显独有的奥迪品牌基因。”
• 上汽集团副总裁、总工程师祖似杰表示：“奥迪创新技术中心是上汽与奥迪深化战略合作的又一重要里程碑。我们将立足本土，放眼全球，为AUDI品牌注入强劲创新动能。”
• 具备整车开发能力的研发实体，专属于AUDI品牌车型开发
• AITC将率先布局软件定义汽车（SDV）与AI定义汽车（AIDV）领域，聚焦为中国高端车型用户打造AI智能座舱及下一代高级驾驶辅助系统
• 奥迪·上汽战略合作CEO、奥迪创新技术中心董事会主席舒睿泽（Fred Schulze）表示：“这是AUDI品牌发展的历史性里程碑。全新的奥迪创新技术中心将成为我们下一代产品的创新驱动力。”
• 奥迪中国总裁罗英瀚博士（Dr. Johannes Roscheck）表示：“奥迪创新技术中心（AITC）彰显了奥迪对中国市场的长期承诺。我们持续强化的研发布局，将进一步提升奥迪在中国市场的核心竞争力，充分彰显独有的奥迪品牌基因。”
• 上汽集团副总裁、总工程师祖似杰表示：“奥迪创新技术中心是上汽与奥迪深化战略合作的又一重要里程碑。我们将立足本土，放眼全球，为AUDI品牌注入强劲创新动能。”
2026年9月3日，北京/上海 – 奥迪创新技术中心（AUDI Innovation & Technology Center, AITC）于上海正式成立。作为奥迪股份公司与上汽集团共同组建的新合资公司，奥迪创新技术中心是专为AUDI品牌打造、具备整车开发与端到端能力的研发实体。AITC总部设于上海，此举彰显了奥迪深耕中国市场的长期承诺，更确立了AUDI品牌进一步加强在华产品布局的战略步伐。
奥迪创新技术中心是奥迪在华双品牌战略的重要基石。继AUDI品牌及首批两款车型奥迪E5 Sportback和奥迪E7X成功推出后，奥迪与上汽集团进一步深化合作，将“美美与共”的愿景提升至全新高度。通过融合奥迪百年积淀的精密工程技术实力、上汽领先的本土创新能力，以及中国供应链优势与深刻的市场洞察，此次合作进一步强化了奥迪对中国市场坚定不移的战略聚焦。
奥迪·上汽战略合作CEO、奥迪创新技术中心董事会主席舒睿泽（Fred Schulze）表示：“这是AUDI品牌发展的历史性里程碑。全新的奥迪创新技术中心将成为我们下一代产品的创新驱动力。随着奥迪ADP 2.0智能数字平台的开发推进，我们正在为中国市场量身打造全新的产品基因。” 奥迪创新技术中心是奥迪在华双品牌战略的重要基石。继AUDI品牌及首批两款车型奥迪E5 Sportback和奥迪E7X成功推出后，奥迪与上汽集团进一步深化合作，将“美美与共”的愿景提升至全新高度。通过融合奥迪百年积淀的精密工程技术实力、上汽领先的本土创新能力，以及中国供应链优势与深刻的市场洞察，此次合作进一步强化了奥迪对中国市场坚定不移的战略聚焦。
奥迪创新技术中心是奥迪在华双品牌战略的重要基石。继AUDI品牌及首批两款车型奥迪E5 Sportback和奥迪E7X成功推出后，奥迪与上汽集团进一步深化合作，将“美美与共”的愿景提升至全新高度。通过融合奥迪百年积淀的精密工程技术实力、上汽领先的本土创新能力，以及中国供应链优势与深刻的市场洞察，此次合作进一步强化了奥迪对中国市场坚定不移的战略聚焦。
奥迪·上汽战略合作CEO、奥迪创新技术中心董事会主席舒睿泽（Fred Schulze）表示：“这是AUDI品牌发展的历史性里程碑。全新的奥迪创新技术中心将成为我们下一代产品的创新驱动力。随着奥迪ADP 2.0智能数字平台的开发推进，我们正在为中国市场量身打造全新的产品基因。” 奥迪创新技术中心是奥迪在华双品牌战略的重要基石。继AUDI品牌及首批两款车型奥迪E5 Sportback和奥迪E7X成功推出后，奥迪与上汽集团进一步深化合作，将“美美与共”的愿景提升至全新高度。通过融合奥迪百年积淀的精密工程技术实力、上汽领先的本土创新能力，以及中国供应链优势与深刻的市场洞察，此次合作进一步强化了奥迪对中国市场坚定不移的战略聚焦。
奥迪中国总裁罗英瀚博士（Dr. Johannes Roscheck）表示：“奥迪创新技术中心（AITC）彰显了奥迪对中国市场的长期承诺。我们将奥迪德国工程的严谨精湛，与本土市场创新能力相结合，打造以客户为中心的高端出行解决方案。我们持续强化的研发布局，将进一步提升奥迪在中国市场的核心竞争力，充分彰显独有的奥迪品牌基因。”
上汽集团副总裁、总工程师祖似杰表示：“奥迪创新技术中心是上汽与奥迪深化战略合作的又一重要里程碑。我们将立足本土，放眼全球，以新思维、新模式、新技术，为AUDI品牌注入强劲创新动能，打造智能豪华电动车新标杆。”
面向软件定义汽车（Software-Defined Vehicles, SDV）与AI定义汽车（AI-Defined Vehicles, AIDV）的未来，奥迪创新技术中心将聚焦智能电动化技术研发与整车开发。其核心研发重点将包括整车与驾控性能，以及专为中国高端车型用户量身打造的沉浸式AI智能座舱和下一代高级驾驶辅助系统。
奥迪与上汽将基于专为未来智能网联汽车打造的专属架构——奥迪ADP 2.0智能数字平台（Advanced Digitized Platform），联合开发四款全新AUDI车型。新产品矩阵将拓展并补充AUDI品牌在华现有产品阵容，首款车型计划于2028年问世。
为统筹推进该项新业务，奥迪方面任命冯思远（Matthias Pfister）担任奥迪创新技术中心总经理，上汽方面任命单云伟担任副总经理。冯思远拥有德国与中国汽车研发环境的成熟领导经验，此前曾任上汽大众上海预批量中心负责人，对本土研发动态拥有深刻洞察。他将全面负责奥迪创新技术中心的运营战略、研发整合及业务拓展。双方将携手领导一支由约300名顶尖人才组成的团队，打造下一代AI驱动的豪华出行体验。冯思远表示：“奥迪创新技术中心令我们得以将本土与国际专家汇聚一堂，为我们的产品提供快速、可靠、创新的高端技术解决方案，并真正诠释‘美美与共’的品牌理念。”
面向软件定义汽车（Software-Defined Vehicles, SDV）与AI定义汽车（AI-Defined Vehicles, AIDV）的未来，奥迪创新技术中心将聚焦智能电动化技术研发与整车开发。其核心研发重点将包括整车与驾控性能，以及专为中国高端车型用户量身打造的沉浸式AI智能座舱和下一代高级驾驶辅助系统。
奥迪与上汽将基于专为未来智能网联汽车打造的专属架构——奥迪ADP 2.0智能数字平台（Advanced Digitized Platform），联合开发四款全新AUDI车型。新产品矩阵将拓展并补充AUDI品牌在华现有产品阵容，首款车型计划于2028年问世。
为统筹推进该项新业务，奥迪方面任命冯思远（Matthias Pfister）担任奥迪创新技术中心总经理，上汽方面任命单云伟担任副总经理。冯思远拥有德国与中国汽车研发环境的成熟领导经验，此前曾任上汽大众上海预批量中心负责人，对本土研发动态拥有深刻洞察。他将全面负责奥迪创新技术中心的运营战略、研发整合及业务拓展。双方将携手领导一支由约300名顶尖人才组成的团队，打造下一代AI驱动的豪华出行体验。冯思远表示：“奥迪创新技术中心令我们得以将本土与国际专家汇聚一堂，为我们的产品提供快速、可靠、创新的高端技术解决方案，并真正诠释‘美美与共’的品牌理念。”
奥迪创新技术中心的成立，是奥迪股份公司与上汽集团紧密合作的又一力证。通过融合德国精工能力与中国创新速度，新合资公司将进一步推动面向中国消费者的智能出行体验向前发展。
AUDI Innovation & Technology Center Established in Shanghai
• Audi and SAIC deepen strategic partnership, establishing AUDI Innovation & Technology Center (AITC) in Shanghai
• R&D entity with full-vehicle development capability for AUDI models
• AITC will pioneer Software-Defined Vehicles (SDV) and AI-Defined Vehicles (AIDV), focusing on AI-powered smart cabins and next-gen advanced driver assistance systems for Chinese premium customers
• Fred Schulze, CEO of Audi and SAIC Cooperation & Chairman of the Board of Directors of AITC stated: "This is a historic milestone for the AUDI brand. The new AITC will become the innovation driver for our next generation of products.”
• Dr. Johannes Roscheck, President of Audi China, stated: “The AITC demonstrates Audi's long-term commitment to China. Our strengthened R&D footprint will further elevate our competitiveness with distinctive Audi DNA in China.”
• Zu Sijie, Vice President & Chief Engineer of SAIC Motor, stated: “AITC marks another significant milestone in the deepening strategic partnership between SAIC and Audi. Rooted in China and embracing a global vision, we are committed to injecting strong innovative momentum into the AUDI brand.”
• R&D entity with full-vehicle development capability for AUDI models
• AITC will pioneer Software-Defined Vehicles (SDV) and AI-Defined Vehicles (AIDV), focusing on AI-powered smart cabins and next-gen advanced driver assistance systems for Chinese premium customers
• Fred Schulze, CEO of Audi and SAIC Cooperation & Chairman of the Board of Directors of AITC stated: "This is a historic milestone for the AUDI brand. The new AITC will become the innovation driver for our next generation of products.”
• Dr. Johannes Roscheck, President of Audi China, stated: “The AITC demonstrates Audi's long-term commitment to China. Our strengthened R&D footprint will further elevate our competitiveness with distinctive Audi DNA in China.”
• Zu Sijie, Vice President & Chief Engineer of SAIC Motor, stated: “AITC marks another significant milestone in the deepening strategic partnership between SAIC and Audi. Rooted in China and embracing a global vision, we are committed to injecting strong innovative momentum into the AUDI brand.”
Beijing/Shanghai, September 3, 2026 — The AUDI Innovation & Technology Center (AITC) is officially established in Shanghai as a new joint venture between AUDI AG and SAIC Motor — launching the R&D entity with full-vehicle development and end-to-end capability exclusively for the AUDI Letter brand. Headquartered in Shanghai, this move underscores the long-term commitment of Audi to the Chinese market and determines the next strategic step to strengthen the footprint of AUDI-branded vehicles.
This joint venture is a cornerstone of Audi's dual-brand strategy in China. Building on the successful launch of the AUDI brand and its first two models, the E5 Sportback and E7X, this deepening of the partnership with SAIC takes the "Best of Both Worlds" vision to a new level. By combining Audi's more than a century of engineering exellence with SAIC's leading local innovation capabilities, as well as China’s supply chain advantages and deep market insights, the collaboration reinforces the brand’s unwavering strategic focus on China.
Fred Schulze, CEO of Audi and SAIC Cooperation & Chairman of the Board of Directors of AITC stated: "This is a historic milestone for the AUDI brand. The new AITC will become the innovation driver for our next generation of products. With the ADP 2.0 now in development, we are creating new product DNA tailored for this market."
Dr. Johannes Roscheck, President of Audi China, stated: “The AITC demonstrates Audi's long-term commitment to China. We are bringing together Audi's German engineering precision with local market innovation to deliver customer-centric premium mobility solutions. Our strengthened R&D footprint will further elevate our competitiveness with distinctive Audi DNA in China.”
Zu Sijie, Vice President & Chief Engineer of SAIC Motor, stated: “AITC marks another significant milestone in the deepening strategic partnership between SAIC and Audi. Rooted in China and embracing a global vision, we are committed to injecting strong innovative momentum into the AUDI brand with new thinking, new models, and new technologies — setting a new benchmark for intelligent premium electric vehicles.”
Pioneering the future of Software-Defined Vehicles (SDV) and AI-Defined Vehicles (AIDV), AITC will focus on intelligent electrification technology R&D and full-vehicle development. Core R&D priorities include whole vehicle & driving dynamics, immersive AI-powered smart cabins, and next-generation advanced driver assistance systems, tailored specifically for Chinese premium customers.
Audi and SAIC will jointly develop four all-new AUDI models based on the next-generation of the Advanced Digitized Platform (ADP) — an architecture purpose-built for future intelligent connected vehicles. This new product matrix will extend and complement AUDI's existing portfolio in China, with the first model scheduled for launch from 2028 onwards.
To lead this new venture, Matthias Pfister from Audi has been appointed as General Manager of AITC, and Shan Yunwei from SAIC as Deputy General Manager. Bringing proven leadership in both German and Chinese automotive R&D environments, he previously worked as Head of the Pre-Series Center at SAIC-Volkswagen Shanghai, giving him firsthand insight into local development dynamics. He will oversee the operational strategy, R&D integration, and business development of the AITC. Together, they will lead a team of 300 top talents to create the next generation of AI-driven premium mobility. “AITC allows us to bring our local and international experts under one joint roof to provide the premium technical solutions for our products – fast, reliable, innovative and best of both worlds,” said Matthias Pfister.
The establishment of the AUDI Innovation & Technology Center is a testament to the strong collaboration between AUDI AG and SAIC Motor. By leveraging German engineering precision with Chinese innovation speed, the joint venture is set to further push forward intelligent mobility for Chinese customers.
This joint venture is a cornerstone of Audi's dual-brand strategy in China. Building on the successful launch of the AUDI brand and its first two models, the E5 Sportback and E7X, this deepening of the partnership with SAIC takes the "Best of Both Worlds" vision to a new level. By combining Audi's more than a century of engineering exellence with SAIC's leading local innovation capabilities, as well as China’s supply chain advantages and deep market insights, the collaboration reinforces the brand’s unwavering strategic focus on China.
Fred Schulze, CEO of Audi and SAIC Cooperation & Chairman of the Board of Directors of AITC stated: "This is a historic milestone for the AUDI brand. The new AITC will become the innovation driver for our next generation of products. With the ADP 2.0 now in development, we are creating new product DNA tailored for this market."
Dr. Johannes Roscheck, President of Audi China, stated: “The AITC demonstrates Audi's long-term commitment to China. We are bringing together Audi's German engineering precision with local market innovation to deliver customer-centric premium mobility solutions. Our strengthened R&D footprint will further elevate our competitiveness with distinctive Audi DNA in China.”
Zu Sijie, Vice President & Chief Engineer of SAIC Motor, stated: “AITC marks another significant milestone in the deepening strategic partnership between SAIC and Audi. Rooted in China and embracing a global vision, we are committed to injecting strong innovative momentum into the AUDI brand with new thinking, new models, and new technologies — setting a new benchmark for intelligent premium electric vehicles.”
Pioneering the future of Software-Defined Vehicles (SDV) and AI-Defined Vehicles (AIDV), AITC will focus on intelligent electrification technology R&D and full-vehicle development. Core R&D priorities include whole vehicle & driving dynamics, immersive AI-powered smart cabins, and next-generation advanced driver assistance systems, tailored specifically for Chinese premium customers.
Audi and SAIC will jointly develop four all-new AUDI models based on the next-generation of the Advanced Digitized Platform (ADP) — an architecture purpose-built for future intelligent connected vehicles. This new product matrix will extend and complement AUDI's existing portfolio in China, with the first model scheduled for launch from 2028 onwards.
To lead this new venture, Matthias Pfister from Audi has been appointed as General Manager of AITC, and Shan Yunwei from SAIC as Deputy General Manager. Bringing proven leadership in both German and Chinese automotive R&D environments, he previously worked as Head of the Pre-Series Center at SAIC-Volkswagen Shanghai, giving him firsthand insight into local development dynamics. He will oversee the operational strategy, R&D integration, and business development of the AITC. Together, they will lead a team of 300 top talents to create the next generation of AI-driven premium mobility. “AITC allows us to bring our local and international experts under one joint roof to provide the premium technical solutions for our products – fast, reliable, innovative and best of both worlds,” said Matthias Pfister.
The establishment of the AUDI Innovation & Technology Center is a testament to the strong collaboration between AUDI AG and SAIC Motor. By leveraging German engineering precision with Chinese innovation speed, the joint venture is set to further push forward intelligent mobility for Chinese customers.
